Optimizely

Contact Sales Only
https://www.optimizely.com/pricing/
marketing custom AI: bundled

Plans

Optimizely Opal (AI)
Contact Sales
Experimentation
Contact Sales
Content Management
Contact Sales
Content Marketing Platform
Contact Sales
Web Experimentation
Contact Sales
Analytics
Contact Sales
Configured Commerce
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Data Platform
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Content Management System
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Feature Experimentation
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Personalization
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Digital Asset Management
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Credit Mechanics

Revenue Type
subscription

Insights

AI Investment
heavy
Pricing Complexity
very-high
Pricing Velocity
dormant
Monetization Maturity
high
Field Fill Rate
85%

Changelog 2 events

plan removed 2026-Q1

Consolidated experimentation products into fewer SKUs

Before: Separate experimentation products
After: Consolidated experimentation lineup
Source (blog) →
feature added May 3, 2026

AI predictive audiences feature added to Web Experimentation

Before: Web Experimentation without AI predictive audiences
After: Web Experimentation includes AI predictive audiences
Source (pricing-page) →

Related Companies

Same category (marketing):
hubspot ahrefs hootsuite unbounce klaviyo
Competitors:
hubspot unbounce statsig
Pricing analysis:
ai bundling

Linked From

Companies
Ahrefs Statsig Unbounce
Trends
AI Add-Ons Trend