Fivetran
Contact Sales Only data-analytics usage-based
Plans
Free
Free
/monthly
Standard
Contact Sales
/monthly
per MAR
Enterprise
Contact Sales
/monthly
per MAR
Business Critical
Contact Sales
/monthly
per MAR
Credit Mechanics
Revenue Type
consumption Pay as You Go
Yes
Insights
Entry Price
$0
Price Range
variable
AI Investment
minimal
Pricing Complexity
high
Transparency
medium
Pricing Velocity
dormant
Price Direction
stable
Monetization Maturity
high
Field Fill Rate
90%
Changelog 2 events
feature added May 3, 2026
Activations product line introduced as new major pricing component
Before: Connections and Transformations only
After: Connections, Transformations, and Activations (new)
pricing metric changed May 3, 2026
Free plan now includes separate MAR and MMR allowances for different product components
Before: Free plan limits not explicitly tiered by product component
After: Free plan: 500K MAR for connections, 3.5K MAR for activations, 5K MMR for transformations
Related Companies
Same model (usage-based):
Competitors:
Pricing analysis: