Fivetran
Plans
Source: pricing-page · Verified May 3, 2026
Sources
Insights
Computed from plan data, changelog events, and field coverage.
Changelog 2 events
Activations product line introduced as new major pricing component
Free plan now includes separate MAR and MMR allowances for different product components
Related Companies
Notes
Automated data pipeline platform with 700+ connectors. Pure usage-based pricing measured in monthly active rows (MAR). Free plan includes 500K MAR for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations. Three paid tiers unlock faster syncs, enterprise connectors, and compliance features. Up to 22% discount on annual contracts.
Plans
Free ($0/mo) — Standard plan features free up to 500K MAR connections, 3,500 MAR activations, 5,000 monthly model runs. Good for evaluation and small workloads.
Standard (usage-based) — Unlimited users, 15-minute syncs, 700+ connectors, 200+ activation destinations, dbt Core integration, RBAC, REST API, SSH tunnels. $5 base charge per connection (1–1M MAR).
Enterprise (usage-based) — All Standard features plus 1-minute syncs, Audience Hub, enterprise database connectors, custom roles, VPN tunnels, SCIM, cloud provider selection, hybrid deployment.
Business Critical (usage-based) — All Enterprise features plus customer-managed encryption keys, PCI DSS Level 1 certification, private networking.
Notes
Three-product pricing model: Connections (MAR-based, declining spend rate at volume), Transformations (model runs at $0.01–$0.002 tiered), and Activations (MAR-based). Each connection follows its own cost curve — more usage means lower unit cost. Median example: 4 marketing connectors cost ~$549/mo for a 1–200 employee company. Enterprise License Agreements available for unlimited consumption at fixed annual price. 14-day free trial on every new connection.