Stealth Pricing: When the List Price Lies
The list price is increasingly disconnected from the actual cost. Six mechanisms documented in the dataset — none of them show up on a pricing page.
Cross-company analysis generated from the dataset. Each issue identifies a pattern, cites the evidence, and explains why it matters.
The list price is increasingly disconnected from the actual cost. Six mechanisms documented in the dataset — none of them show up on a pricing page.
Kyle Poyar's Growth Unhinged annual survey on B2B monetization. Published May 13, 2026. N=230 SaaS/AI companies. The clearest signal: hybrid pricing won, credits are exploding, and AI margins are half
Every major SaaS company just invented its own currency. And none of them convert.
The largest software companies are leading AI pricing innovation, not lagging behind it. As of May 2026, the most aggressive pricing model shifts are coming from incumbents with $10B+ revenue, not sta
Q1 2026 brought a quiet pattern: companies pulling back on give-aways. Not price increases — capacity decreases. The common thread is AI cost pressure forcing vendors to reclaim margin they gave away
90 of 144 companies in the dataset (62%) offer a free tier. But the interesting question isn't who offers free — it's what the free tier is designed to do, and how it's evolving.
Three companies — Figma, Zapier, and GitHub — simultaneously bundled Model Context Protocol (MCP) access on their free tiers in Q1 2026. Each sourced from the same PricingSaaS Q2 2026 Report (p.20) [P