Pricing Changes

Launch $185→$167/mo, Growth $495→$446/mo (~10% price decrease)

Price increases across all plans: Personal $10→$11 (+10%), Standard $25→$30 (+20%), Business Pro $40→$45 (+12.5%)

Professional plan no longer visible on pricing page — may have been removed or consolidated. Flagged for manual verification.

Offered enterprise customers two free months of Codex + one-click migration tool for Claude Code configs. 30-day switch window closing ~June 13. Competitive response to Anthropic agent pricing changes.

New Agentic plan added at $0/mo for AI channel selling

Added Agency plan (custom pricing)

Plan renamed from Lite to Creator to match current pricing page

Added Personal ($0) and Advanced Enterprise (custom) plan variants

CMS plan renamed to Premium; Basic $14→$15, CMS/Premium $23→$25

Poyar reports 75% of paid customers ($10K+ ARR) consume AI credits weekly. Credit model adoption faster than expected.

Poyar reports Intercom at $100M+ ARR on per-resolution model. Fin AI at $0.99/resolution is the highest-profile outcome-based pricing in SaaS.

Poyar reports Lovable at $200M ARR with roughly one pricing change per month throughout 2025. Adopted Stripe/Metronome usage-based billing. Featured at Stripe Sessions 2026 as pricing case study.

Major restructuring: CMS and Business Site plans merged into new Premium plan ($25/mo annual, $39/mo monthly). Basic plan now $15/mo with 300 static pages (up from 150). New Team plan at $2,500/mo annual (10 seats, Localization, page branching, AEO agents). AI credits added to all Workspace plans; credit limits not enforced until June 29.

DALL-E 2 and DALL-E 3 retired. All integrations must migrate to gpt-image-2. [unverified — secondary source]

Rovo usage-based credits active: 10 credits/Rovo Chat or Agent request, 100 credits/Deep Research. Virtual Service Agent: 1,000 free conversations/mo on Premium/Enterprise, then $0.30/conversation. Rovo Dev standalone at $20/mo.

AI Pass launched at $100/mo per person — add-on for Pro/Teams/Business. Provides 40x more AI usage than Pro, 20x more than Business. Covers Standard, Premium, and Ultra AI tools.

AI Agent Monitoring now GA. LLM Experiments and AI Agents Console in preview. Token-based billing active for GenAI spans by default.

Credits system now active with tier allocations: Starter 500/mo, Professional 3,000/mo, Enterprise 5,000/mo

Plus plan pricing clarified: $2,300/mo (3-year) or $2,500/mo (1-year). Variable fee 0.35-0.40% capped at $40K/mo. Maximum earnings cap added.

Workspace consolidation restricted to custom Enterprise deals only [secondary source]

Okta for AI Agents shipped to General Availability — identity and access management for non-human AI agents

Capped Workflows on Professional and Enterprise plans [secondary source — needs primary verification]

Rebranded to AI Work Platform. Shifted from pure per-seat to hybrid seats + mandatory AI credits for new signups. Credits at $0.01/credit (annual), with minimums per tier (Basic 1K, Standard 2K, Pro 3K, Enterprise 20K).

Launched AI agent workforce: configurable agents for campaigns, lead qual, support tickets, hiring, purchasing. Plus meeting notetaker, vibe published apps, and multi-LLM connectors (Claude, Copilot, ChatGPT).

Corrected: 30-day free trial, not a permanent free tier.

Corrected model from hybrid to flat-rate (plans are flat per-org, not per-seat). Annual discount (17%) confirmed.

Corrected: free trial only, not a permanent free tier.

Corrected Pro plan to $10/mo ($120/yr) — was listed as $144/yr

Business plan $250→$200/yr per person (-20%).

All prices visible via interactive calculator. Previously recorded as partially visible.

Launch $149→$185/mo, Growth $349→$495/mo. March 2026 pricing restructure.

Free Edition / learning sandbox now available.

Added on-demand monthly prices: Pro $18/host, Enterprise $27/host (annual prices $15/$23 unchanged).

Added missing products: EOR Standard ($599/mo), Contractor Management ($49/mo), Core HR ($5/mo), Global Payroll ($29/mo), US Payroll ($29/mo). Previously only PEO was recorded.

Added plan tiers: Pay As You Go ($200 free credit), Growth ($4K+/year, save up to 20%), Enterprise custom. Annual discount confirmed.

Corrected model from credit-based to per-seat. Added Standard ($15/user/mo), Pro ($25/user/mo), Enterprise plans. Prices are visible.

Model corrected from hybrid to per-seat. All plans are per-user subscriptions.

Model corrected from per-seat to hybrid. Individual plans (Plus, Professional) are flat-rate; team plans (Standard, Advanced) are per-seat.

Advanced plan decreased $20.83→$14.17/mo (-32%), annual $249.99→$170

Corrected model from per-seat to flat-rate. Plans are tiered by client count, not per-seat.

Free tier exists (limited version after trial). Model corrected from flat-rate to usage-based (scales with contact list size).

Corrected: 14-day free trial, not a permanent free tier.

Corrected Starter to $20/seat/mo and Professional to $890/mo — previous values were incorrectly lowered

All prices now publicly visible including Enterprise starting at $50/user/mo.

Corporate Card ($0) is effectively a free tier. All prices visible. Annual discount confirmed (Travel $7 vs $10/trip, Expense $6 vs $9/user/mo).

Corrected to monthly prices: Bronze=$34, Silver=$39, Gold=$99. Removed duplicate annual-billing entries

Corrected to monthly prices: Bronze $34→$39, Silver $39→$49, Gold $99→$129 (previous values were annual-billed rates)

Enterprise tier exists behind sales ($4K annual minimum). Previously not recorded.

Set has_free_tier: false — 7-day trial is not a free tier

Dedicated M10 $57.60→$56.94/mo (-1%)

Set Plus=$10/mo and Business=$20/mo — prices were previously null. Set price_visible: true

Corrected Pro to $20/mo and Max to $200/mo (monthly prices, not annual). Set has_enterprise: true

Plan prices now visible: Go $9/mo, Grow $32/mo, Grow Unlimited $59/mo, Pro $99/mo. Previously listed as custom.

Enterprise add-on exists at $2,000/mo (SOC 2, HIPAA, dedicated support). Annual prepayment discounts: 20% at $20K+, 25% at $60K+, 40% at $100K+.

Corrected Pro to $19/mo and Business to $49/mo — removed promotional/first-year discount pricing

Corrected Core to $25/mo and Pro to $100/mo (monthly prices, not annual-discounted)

Annual discount confirmed: Core $20/mo (annual) vs $25/mo (monthly), Pro $95/mo (annual) vs $100/mo (monthly).

Team builder plan $40→$10/mo (-75%). Major pricing restructure.

Added Free Suite plan (2 users). Updated Enterprise to $175/mo. Removed Einstein 1 Sales plan (no longer on pricing page)

Unlimited $330→$350/mo (+6%). Added Agentforce 1 Sales tier at $550/user/mo.

Corrected Grow and Advanced prices back to $79 and $299 — previous $95/$360 values were incorrect

Pro now $12.99/member/mo (new customers only), Business $24.19/member/mo. Previous values ($9/$32) were stale.

Removed Pro custom plan — plans are Free, Plus, Premium only

Plus $29→$49/mo (+69%), Premium $79→$149/mo (+89%). Price increase effective Oct 2025.

Annual discounts available on Sigma, Data Pipeline, and Revenue Recognition add-ons.

Value metric corrected from storage to multi-dimensional (MAUs, storage, egress, compute, edge functions).

Corrected Starter to $30/mo and Business to $40/mo (monthly prices)

Annual discount confirmed: Starter $18/mo annual vs $29/mo monthly, Creator $64/mo annual vs $89/mo monthly.

Max plan corrected from $400→$200/mo. $400 was Enterprise (custom), not Max.

Corrected: $1,000 introductory credits, not a permanent free tier.

Removed Basic $49 plan (no longer exists). Lowest plan is Start at $99/mo. Added Expand tier between Grow and Plus

Expand plan pricing now visible: $499/mo ($374 annual). Previously listed as custom.

Corrected: free trial only, not a permanent free tier.

Set has_free_tier: false (14-day trial only). Added Build and Experiment plans referenced in FAQ

Corrected to monthly prices: Starter $22→$29, Optimize $187→$249. Added Build ($99) and Experiment ($149) plans. Previous values were annual-billed rates.

Added plan tiers: Free $0, Pro $60/mo, Enterprise custom. Previously no plans recorded.

Standalone Suite tiers ($55/$115/$169) replaced by Suite+Copilot bundles (Professional $155, Enterprise $209). Support Team $19 remains.

[secondary source] Custom Agents now consume credits at $10/1,000. Standard AI (editor, chat, search, autofill) remains unlimited — only autonomous multi-step agents burn credits.

Custom prompts feature added to Brand Radar with tiered pricing packages (Basic $50/mo, Growth $100/mo, Scale $250/mo)

Content Kit add-on introduced with AI Content Helper and AI Content Grader features

Social Media Manager feature added to all plans (currently in Beta)

GBP Monitor feature added to all plans (currently in Beta)

AI Copilot pricing now explicitly visible as $95/mo per technician add-on

Network Discovery add-on introduced at $29/mo per technician

Rovo credit allotments added to Standard and Premium plans with specific monthly limits

Autify Nexus product line added with Free, Professional, and Enterprise tiers

Aximo 'Core' plan renamed to 'Starter Teams'

Aximo 'Team' plan renamed to 'Growing Teams'

Aximo Growing Teams plan now includes Visual Regression Testing

Aximo Growing Teams plan now includes IP Whitelisting

Added Enterprise plan with custom pricing and advanced security features

AI Assistant feature added to Premium and Enterprise plans

Annual discount of 17% introduced

Plans now include annual billing option with discounted rates (Plus $79→$89 billed annually, Team $445→$495, Managed $1245→$1495)

Always Alive add-on feature introduced for faster initial bot responses

Routing & Scheduling plan changed from $1,250/month to $15,000/year (annual billing only)

Experiences plan changed from $3,500/month to $42,000/year (annual billing only)

New Chili Data Platform plan added (coming soon, pricing TBD)

Pricing model shifted from pure per-seat to hybrid (annual base + per-seat add-ons)

AI credits details now hidden (was previously included in plans)

AI feature 'Negotiation and Renewal Copilot (AI)' added to Spend Optimization add-on module

Annual billing options introduced with 16% discount (equivalent to 2 months free)

Spend Optimization add-on now has annual pricing option at £1500/yr

IT Management add-on now has annual pricing option at £1500/yr

Software Compliance add-on now has annual pricing option at £1500/yr

Chat plan monthly price increased from $24 to $29

Chat plan now offers both monthly ($29) and annual ($24/mo billed annually) billing options

Free trial tier added (15-day trial for Falcon Free)

Docker Pro annual price decreased from $12 to $9 per user/month

Docker Team annual price decreased from $18 to $15 per user/month

New 'Professional' plan added at $16.58/month for 1 user with 3TB storage

AI feature 'Dash' added as bundled preview across Standard and Advanced plans (coming soon)

Agentic Identity & Access Management feature added across all paid tiers, currently in alpha testing

ExpressAI now bundled in Pro plan (was previously separate SKU)

holiday.com eSIM feature added to all plans

Middle tier renamed from 'Pro' to 'Advanced'

Middle tier price increased from $3.49 to $3.59/mo (Advanced plan, formerly Pro)

Activations product line introduced as new major pricing component

Free plan now includes separate MAR and MMR allowances for different product components

Premium plan billing period changed from monthly to annual

Premium plan now includes $12 in GitLab Credits per user per month for GitLab Duo Agent Platform

Ultimate plan now includes $24 in GitLab Credits per user per month for GitLab Duo Agent Platform

GitLab Duo Agent Platform credits now available as paid add-on at $1 per credit

Contractor Only plan promotional offer: $0/mo base for first 6 months (normally $35/mo)

Starter plan price decreased from $20/month to $9/month per seat

Professional plan price decreased from $890/month to $800/month

New HubSpot AEO plan added at $50/month ($45/month annual)

AEO (Answer Engine Optimization) feature added to Professional and Enterprise plans

Pricing model shifted from per-seat plans to usage-based storage tiers with per-TB pricing

Primary pricing metric changed from user seats to storage capacity (TB)

Traditional Pro, Team, and Enterprise subscription plans removed from main pricing

Enterprise pricing now requires contact sales instead of fixed price

Corporate card cashback increased from 1% to 1.5%

Pro plan monthly price increased from $59 to $69

Free trial added: 7-day trial now available

Basic plan has returned to the pricing page

AI Sidekick (lite) added to Standard plan

Added M2 tier to Free Cluster options

Added M5 tier to Free Cluster options

M10 monthly equivalent price increased

Annual billing plans introduced for Pro and Business tiers with corresponding annual pricing

AI meeting workflows feature added to Basic plan

Otter MCP server integration added to Basic plan

Advanced meeting templates feature added to Pro plan

Card acceptance fees now explicitly stated as 2.9-3.2% (Visa/Mastercard 2.9%, American Express 3.2%)

Pay by Card feature now available across all three plans (Go, Grow, Pro) at 2.9% flat rate

Enterprise plan now visible on pricing page with custom pricing

Team plan price reduced from $69 to $59 per month (billed annually)

Lite plan monthly price reduced from $9 to $8

Pro plan monthly price reduced from $19 to $9.5 (with first year 50% OFF discount applied)

Business plan monthly price reduced from $49 to $34.3 (with first year 30% OFF discount applied)

Plan name changed from 'Core' to 'Replit Core'

New plan 'Replit Pro' added with $100 monthly credits ($90/month billed annually)

Annual discount applied: 10% off yearly billing for Core and Pro plans

Agents pricing model introduced with hourly rates (previously not separately tracked)

Agents feature now available across all plans with hourly pricing model

Internal user pricing introduced as distinct tier from builders

Plus plan credit cap increased from $5,000 to $15,000

Grow plan now includes 3rd-party calculated shipping rates as add-on

Grow plan price increased from $79 to $95 per month

Advanced plan price increased from $299 to $360 per month

Enterprise Grid renamed to Enterprise+

Pro plan monthly price increased from $9 to $12

Business plan monthly price increased from $19 to $24

Usage metric changed from credits-based to minutes-of-video

All plan prices are now hidden on pricing page (previously visible)

Plan structure changed: Basic/Starter/Creator plans instead of previous structure

Added Max plan ($200/mo) with 400K credits/month and autonomous agents

Enterprise plan changed from has_enterprise:false to has_enterprise:true with pricing visible ($400/mo)

Max plan includes autonomous agents, extended thinking modes, and always-on agent orchestration

Free plan AI credits changed from renewable monthly to fixed lifetime pool

Starter plan monthly price decreased from $29 to $22

Optimize plan monthly price decreased from $249 to $187

Free tier added: 14-day free trial with full functionality

Sandbox Provisioned Memory overage reduced from $0.0212 to $0.0106 per GB-hr

Added separate Agents product line with Free, Pro, and Enterprise tiers

Added separate Chatbots product line with Free, Pro, Advanced, and Custom tiers

Tables and Forms now included on Free, Professional, and Team plans at no additional cost

Added standalone Fin AI Agent plan for use with existing helpdesks (Salesforce, etc.) at $0.99 per outcome with no seat requirements

Added Copilot AI assistant add-on at $29/agent/month for unlimited agent usage (free tier: 10 conversations/agent/month)

Pro AI features add-on now explicitly documented at $99/month including analysis of 1,000 conversations/month

Scheduled price increases: H100 $6->$7/hr, B200 $9->$10/hr

Copilot shifting to usage-based billing with AI Credits (effective June 1). Plans keep same price but now include credits equal to price ($10/$19/$39). Chat, CLI, agents, Spaces consume credits. Code completions remain free.

AI resolution pricing launched: $1.50/resolution (committed) or $2.00 (PAYG). Advanced AI add-on $50/agent/mo. Repackaging AI resolutions with Suite plans.

GPT-5.5 launched across Plus/Pro/Business/Enterprise tiers

Codex pricing restructured from per-message to token-based

GPT-5.5 API pricing: $5.00/$30.00 per 1M tokens (input/output). Effective doubling from GPT-5.4 rates ($2.50/$15.00). Real cost impact +49% to +92% depending on prompt length.

Introduced outcome-based pricing for Breeze AI agents: pay per lead, pay per resolved conversation at $0.50/conversation (half the cost of Intercom Fin). ai_packaging corrected from add-on to tiered — credits bundled per tier + outcome pricing.

Launched Headless 360 at TDX — entire platform exposed as APIs, MCP tools, and CLI commands. 60+ MCP tools, 30 preconfigured coding skills for Claude Code, Cursor, Codex, Windsurf. Benioff: "Our API is the UI."

Updated API policy to prohibit third-party AI agents from interacting with SAP systems outside SAP-endorsed architectures. Bars autonomous AI systems that plan, select, or execute sequences of API calls without approval.

New $100/mo Pro tier between Plus ($20) and existing Pro ($200). 5x Plus limits, 10x Codex promo through May 31.

Restructured AI commercial model into Foundation, Advanced, and Prime tiers with built-in token pools.

Business plan $25→$20/seat/mo (-20%)

Doubled Lite plan credit limit

Launched Managed Agents, allowing developers to build AI workers billed per session-hour

Raised Managed plan price 25% as introductory pricing period ended

Launched AI Agent in beta, tiered across plans — Essentials gets core skills and 100K LLM Actions credits, Premium gets elevated limits and daily routines, Enterprise gets custom limits

Cloud SIEM added minimum of 50 Bits AI investigations included

Slashed Voice Agent API prices across all tiers

Renamed a plan and raised its price

Price increase accompanying plan rename

Advanced Hosting add-on dropped 33% to $200/mo

Unlocked analytics history across all plans

Plus plan pricing cut up to 14% across base and per-person fees

Sales hub added Custom Channels API for messaging integrations

Service hub added ad automation and CRM segments in beta

Enterprise shifted to platform fee model based on company size

Nadella confirmed hybrid model: "per-user business will become per-user and usage business." Copilot Credits expanding across portfolio.

Launched Workspace Agents — AI employees that live inside existing tools to automate tasks

Turned on pay-per-click ads in ChatGPT free tier

Added user limits to Salesforce and HubSpot integrations

New Max tier at $200/mo ($2,000/yr) above Pro ($20/mo)

Enterprise Max at $325/seat/mo

Added a maximum cap on how much Plus customers can earn back in credits

Added CRM Capabilities category to pricing page with lead/deal tracking, support email management, and meeting prep — Slack CRM gated to Business Plus and Enterprise Plus

Business plan $16 -> $20/member/mo annual (+25%)

Shape & icon library expanded to 3,900+ with Mermaid diagrams

Marquee repositioned from 'Collaboration' to 'AI-first'

Dropped credits for quota-based system with daily/weekly refresh instead of monthly credit pool

Pro raised $15→$20/mo (+33%), matching Cursor pricing

New Max tier at $200/mo with significantly higher quotas

AI credit enforcement began. Free: 500 credits/mo. Enterprise: 4,200 credits/seat/mo. Monthly credit pool: $120/mo for 5,000 credits (~2c/credit). PAYG at 25% premium coming later.

Comet browser went free — was behind $200/mo Pro paywall

Biggest overhaul in company history. Six plans collapsed to two: Launch ($185/mo, 2,500 Data Credits + 15,000 Actions) and Growth ($495/mo, unlimited). Dual-credit system separating data enrichment from workflow actions. Data costs cut 50-90%.

Pricing overhaul: Starter $149→Launch $185, Explorer $349→Growth $495. New dual-currency system: Data Credits (enrichment) + Actions (platform operations). Data marketplace costs dropped 50-90%. Existing customers keep legacy pricing indefinitely.

Go tier launched at $8/mo across ~170 countries. 10x more messages than Free, file uploads, image creation. [unverified — secondary source]

$29.99 -> $39.99 (+33%)

Renamed 'Adobe Stock' to 'Adobe Stock with AI Edits' — the rename IS the packaging refresh

Created prompt packages for Radar AI brand monitoring

Upgraded Project Boost Max with unlimited AI URL detection

AI Voice Agent minutes packaged into bundles: $175/500 min, $725/2,500 min

Introduced paid premium support tiers (Bronze/Silver/Gold) with SLA response times (12h/4h/2h) and dedicated Slack/Telegram

Capped Enterprise webhooks at 500, ending unlimited access

Added AI Agents and MCP (Model Context Protocol) features across all plan tiers, not gated to upper tiers

API pricing simplified — removed volume-based pricing tiers in favor of flat per-token rates across all usage levels

Added Claude in Excel to the Max Plan

Boosted usage limits for paid users through the holidays as a temporary goodwill/retention gesture

Added Memory across Conversations feature to the Claude Pro plan

Timesheets & Budgets add-on: Contact sales -> $5.99/user/mo

Timesheets add-on moved from quote-gated to self-serve visible

Rebranded 'IT Autopilot for Enterprises' as 'Robin by Atera' — autonomous agent product

Shipped Aximo AI tester with credit consumption varying by model (Opus/Sonnet/Haiku)

Launched 4-tier AI Credit Package ladder: $0/$60/$130/$210/mo

Premium $10 -> $19.80/yr (+98%), Families $40 -> $47.88/yr

Cut prices on Team and Managed plans

Replaced 'Broken Link & Spell Checker AI' with Proofreader Agent

Expanded Enterprise idle timeout from 10 to 45 minutes

Introduced dual-currency model: "actions" (platform orchestration) alongside data credits (commodity). Consolidated from 5 tiers to 4. Inspired by Snowflake's compute-vs-storage split. Data credit costs reduced; expects 10% short-term revenue drop. 90% of users won't hit action limits.

Added "actions" as a new billing metric for platform orchestration work. Data credits remain for third-party data sourcing. Actions priced at <$0.01 each. Separates platform value capture from data commodity cost.

Consolidated from 5 plan tiers to 4. Legacy customers grandfathered indefinitely with no cutoff date — against conventional pricing advice. New use cases (e.g., ads product) exclusive to modern plans.

Cashback rate halved from 2% to 1%

Cashback capped at subscription cost, was uncapped

Cashback limited to Year 1 only, was perpetual

Cashback applies to new customers only, was all customers

Dedicated AI section added below standard plans — Brain $9/user/mo, Everything AI $28/user/mo

Brain AI pricing revealed at $9/user/mo (was hidden add-on)

AI Super Credits PAYG at $0.001/credit ($10/10K)

Consolidated AI stack under AgentBricks with Compute-Unit billing

Added Edge Device Monitoring product

Introduced dataset and connection limits to Real User Monitoring Pro and Enterprise tiers

PEO $95 -> $125/employee/mo (+32%), page rebuilt with 4 solution tabs

Pricing page rebuilt around 4 solution-category tabs (Hire, Manage, Pay, Equip)

Cut Voice Agent API rates and tripled concurrency

New AI Agent tab with conversation-credit pool — credits used only when AI delivers value

Raised GPU Droplet prices on multi-month contracts

Hardened Images pricing revealed: starting at $5K/repo (Select tier)

Shipped Agentic IAM for AI agent governance (agent access policy)

Cut included minutes across plans

Raised the price of additional minutes (overage pricing)

Free storage 20MB -> 1GB (50x), monthly uploads 250MB -> 1GB (4x)

All plans ~+25% on 2-year terms (Basic $2.79->$3.49, Pro $5.99->$7.49/mo)

MCP bundled on Free tier

Price hikes on Freshdesk: Growth plan ~27% increase, Pro and Enterprise ~12% increase. Pivoting toward outcome-based AI pricing.

MCP bundled on Free tier

Added Claude Code and Codex to Duo Agent Platform, positioning as hub for third-party AI agents

Removed Approval Workflows and Permissions from Advanced plan

Added User Management to Free Tools plan

Launched 28-day unlimited free trial for Breeze Customer Agent on Pro/Enterprise

Launched 3 beta features for the Enterprise suite

Added 90% startup discount with free year of Fin AI agent to pricing page

Corporate card cashback cut from 2% to 1%

Starter form views 1,000 -> 10,000 (10x), Gold form views 1M -> 10M (10x)

Enterprise AI credits changed from fixed 100/member to custom amounts (requires sales conversation)

Bundled all AI features (Sidekick, AI credits, Vibe) into Enterprise AI bundle on top-tier plan only

Removed the Basic plan

Restructured Atlas tiers

Custom Agents add-on introduced at $10 per 1,000 Notion credits

Tripled GPT-5 mini pricing

Launched GPT-5 nano tier

MCP server integration offered on free tier, allowing users to pipe call transcripts into Claude/ChatGPT

Card transaction fee 2.9% -> 2.99%

Card fees moved from flat 2.9% to range 2.9-3.2%

Professional and Team free AI credits cut from 5,000 to 2,000 (-60%)

Add-on bundle ladder top end compressed from 1M to 200K credits

10K add-on bundle price raised $19 -> $23 annual

Doubled AI credits across plans (Lite 200->400, Pro 800->1,600)

Raised the price of the Business AI plan

Reduced Pro AI plan discount from 50% to 20%, effectively raising monthly price from $19 to $30

Doubled AI Text-to-Speech limits on Pro AI plan as new differentiator between Pro and Pro AI

Core monthly credit allocation slipped from $25 to $20

Shifted Marketing Intelligence (Pardot) to per-org pricing

Professional plan +9% price increase

Launched AI Units for consumption-based pricing. ~7 EUR/unit, prepaid annually, no rollover. Three agent tiers: Basic 0.005 units/step, Standard 0.01/step, Advanced 0.025/step.

Assist Credits launched: $0.015-0.04 per assist overage. Now Assist ACV hit $750M, target raised to $1.5B for 2026.

Launched Slackbot personal AI agent, gated to Business+ and above

Tripled Basic credits 360 -> 1,200/mo

Starter plan hiked 53% to $29/month

Converted 1,000 monthly-renewable AI credits to a one-time lifetime pool of 3,000

Raised prices on the Build plan by 90%

Sandbox Provisioned Memory overage 2x ($0.0106 -> $0.0212 / GB-hr)

Moved CI/CD automations + alerts from Pro tier down to Free

Launched MCP integration on free tier; each MCP tool call counts as 2 tasks toward monthly quota, driving free-to-paid conversion

Launched Enhanced Media add-on for Zoom Rooms

Enterprise seat prices dropped to $20/user/mo (Claude Code) and $10/user/mo (Claude.ai). Seat fee no longer bundles any usage allowance — every token incurs standard API rates on top. Historical 10-15% API discounts removed.

Introduced Copilot Credits as consumption mechanism for AI agent workloads

Announced M365 suite price increases effective July 1, 2026

Launched Agentic ELA — enterprise-level AI licensing bundle

Bundled $6/user/mo Airtable AI add-on into core plans at no price increase; added credit allowances per tier

Apologized for unclear pricing changes after significant user pushback over credit system opacity

Added rollover credits

Tweaked starting price and credit limits for Pro and Business plans

Replaced seat licenses with pooled credit model for Enterprise and Team plans

Introduced flexible payment options

Added new user license option

Bundled $10/user/mo AI add-on into core product; differentiated AI features by tier

Raised Business+ tier price after bundling AI

Business+ annual $12.50->$15/user/mo (+20%), monthly $15->$18. Effective at first renewal after Aug 17, 2025. Pro unchanged at $7.25 annual, $8.75 monthly.

Enterprise+ launched as new top tier. Enterprise search across connected systems, advanced AI, premium Salesforce integrations. Custom pricing.

AI add-on ($10/user/mo) discontinued for new purchases. AI restructured: Free/Pro get summaries + huddle notes. Business+/Enterprise+ get advanced AI. Enterprise+ exclusively gets cross-system search.

Security features expanded to Free/Pro: session duration controls, device blocking. SAML SSO + SCIM on Free/Pro with Salesforce. Advanced Salesforce features gated to Business+/Enterprise+.

Shifted to credit-based pricing model, replacing flat usage allowances with credits that vary by model cost

Killed Team plan after 3 months

Launched AI credits (Flex Credits) for Agentforce consumption

Feature unbundling: previously bundled Forecast, Engage, Enable, and Data Cloud modules now sold as separate paid add-ons. Effective per-user cost increased 25-56% between 2023-2026.

Launched Team plan

Announced all-in on outcome-based pricing — customers only pay for successful AI agent outcomes, not per seat or per conversation

Replaced $4/user/mo AI add-on with dedicated Business+AI plan at higher combined price

Business+AI tier priced higher than old Business + AI add-on combined

Launched ChatGPT Pro at $200/mo — 10x the price of ChatGPT Plus, targeting power users with unlimited access to o1 and advanced features

Launched outcome-based pricing for AI agents — charging per successful autonomous resolution, following Intercom's model. Pay-as-you-go or upfront commitment with discount.

Launched Agentforce with per-conversation pricing at $2/conversation for customer-facing AI agents

Launched Fin AI Agent with outcome-based pricing at $0.99 per resolution — first major SaaS company to charge per successful AI outcome rather than per seat or per message

Bundled Rovo ($20/mo AI add-on) into Jira/Confluence at no additional cost; added credit allotments per tier with unenforced limits

Added credit-based AI pricing model (one of 79 companies adopting credits in 2025)

Added credit-based pricing for AI features (Breeze); credits cost 10-100 per action

Bundled $8/user/mo Notion AI add-on into Business plan with price increase

Business plan $15 -> $20/user/mo after bundling AI

Raised Enterprise annual price +20%; switched display from annual total to monthly equivalent for plan comparability

Raised Pro plan +80% and Team plan +67%; kept Business unchanged

Added Enterprise plan as high-end anchor

Raised Advanced plan price to push prospects toward Professional

Doubled down — raised Advanced plan price again to $39/mo

Replaced Starter plan ($19/mo) with Professional plan at same price — 61% discount vs old Professional ($49/mo)

Replaced credit-based system with fixed usage quotas across tier structure, driven by user feedback on cost predictability