Pricing Changes
254 events across 144 companies
Launched Managed Agents, allowing developers to build AI workers billed per session-hour
Launched AI Agent in beta, tiered across plans — Essentials gets core skills and 100K LLM Actions credits, Premium gets elevated limits and daily routines, Enterprise gets custom limits
Slashed Voice Agent API prices across all tiers
Advanced Hosting add-on dropped 33% to $200/mo
Plus plan pricing cut up to 14% across base and per-person fees
Enterprise shifted to platform fee model based on company size
Launched Workspace Agents — AI employees that live inside existing tools to automate tasks
Added a maximum cap on how much Plus customers can earn back in credits
Added CRM Capabilities category to pricing page with lead/deal tracking, support email management, and meeting prep — Slack CRM gated to Business Plus and Enterprise Plus
Custom prompts feature added to Brand Radar with tiered pricing packages (Basic $50/mo, Growth $100/mo, Scale $250/mo)
Content Kit add-on introduced with AI Content Helper and AI Content Grader features
Social Media Manager feature added to all plans (currently in Beta)
GBP Monitor feature added to all plans (currently in Beta)
AI Copilot pricing now explicitly visible as $95/mo per technician add-on
Network Discovery add-on introduced at $29/mo per technician
Rovo credit allotments added to Standard and Premium plans with specific monthly limits
Autify Nexus product line added with Free, Professional, and Enterprise tiers
Aximo 'Core' plan renamed to 'Starter Teams'
Aximo 'Team' plan renamed to 'Growing Teams'
Aximo Growing Teams plan now includes Visual Regression Testing
Aximo Growing Teams plan now includes IP Whitelisting
Added Enterprise plan with custom pricing and advanced security features
AI Assistant feature added to Premium and Enterprise plans
Annual discount of 17% introduced
Plans now include annual billing option with discounted rates (Plus $79→$89 billed annually, Team $445→$495, Managed $1245→$1495)
Always Alive add-on feature introduced for faster initial bot responses
Routing & Scheduling plan changed from $1,250/month to $15,000/year (annual billing only)
Experiences plan changed from $3,500/month to $42,000/year (annual billing only)
New Chili Data Platform plan added (coming soon, pricing TBD)
Pricing model shifted from pure per-seat to hybrid (annual base + per-seat add-ons)
AI credits details now hidden (was previously included in plans)
AI feature 'Negotiation and Renewal Copilot (AI)' added to Spend Optimization add-on module
Annual billing options introduced with 16% discount (equivalent to 2 months free)
Spend Optimization add-on now has annual pricing option at £1500/yr
IT Management add-on now has annual pricing option at £1500/yr
Software Compliance add-on now has annual pricing option at £1500/yr
Chat plan monthly price increased from $24 to $29
Chat plan now offers both monthly ($29) and annual ($24/mo billed annually) billing options
Free trial tier added (15-day trial for Falcon Free)
Docker Pro annual price decreased from $12 to $9 per user/month
Docker Team annual price decreased from $18 to $15 per user/month
New 'Professional' plan added at $16.58/month for 1 user with 3TB storage
AI feature 'Dash' added as bundled preview across Standard and Advanced plans (coming soon)
Agentic Identity & Access Management feature added across all paid tiers, currently in alpha testing
ExpressAI now bundled in Pro plan (was previously separate SKU)
holiday.com eSIM feature added to all plans
Middle tier renamed from 'Pro' to 'Advanced'
Middle tier price increased from $3.49 to $3.59/mo (Advanced plan, formerly Pro)
Activations product line introduced as new major pricing component
Free plan now includes separate MAR and MMR allowances for different product components
Pricing page restructured to product-level pages; individual plan prices no longer visible on main pricing page
Premium plan billing period changed from monthly to annual
Premium plan now includes $12 in GitLab Credits per user per month for GitLab Duo Agent Platform
Ultimate plan now includes $24 in GitLab Credits per user per month for GitLab Duo Agent Platform
GitLab Duo Agent Platform credits now available as paid add-on at $1 per credit
Contractor Only plan promotional offer: $0/mo base for first 6 months (normally $35/mo)
Starter plan price decreased from $20/month to $9/month per seat
Professional plan price decreased from $890/month to $800/month
New HubSpot AEO plan added at $50/month ($45/month annual)
AEO (Answer Engine Optimization) feature added to Professional and Enterprise plans
Pricing model shifted from per-seat plans to usage-based storage tiers with per-TB pricing
Primary pricing metric changed from user seats to storage capacity (TB)
Traditional Pro, Team, and Enterprise subscription plans removed from main pricing
Enterprise pricing now requires contact sales instead of fixed price
Corporate card cashback increased from 1% to 1.5%
Pro plan monthly price increased from $59 to $69
Free trial added: 7-day trial now available
Basic plan has returned to the pricing page
AI Sidekick (lite) added to Standard plan
Added M2 tier to Free Cluster options
Added M5 tier to Free Cluster options
M10 monthly equivalent price increased
AI predictive audiences feature added to Web Experimentation
Annual billing plans introduced for Pro and Business tiers with corresponding annual pricing
AI meeting workflows feature added to Basic plan
Otter MCP server integration added to Basic plan
Advanced meeting templates feature added to Pro plan
Leo AI feature added as bundled capability across all plans
Predict AI add-on introduced as standalone purchase
Agent Analytics AI add-on introduced with free prompt allowance
Card acceptance fees now explicitly stated as 2.9-3.2% (Visa/Mastercard 2.9%, American Express 3.2%)
Pay by Card feature now available across all three plans (Go, Grow, Pro) at 2.9% flat rate
Enterprise plan now visible on pricing page with custom pricing
Team plan price reduced from $69 to $59 per month (billed annually)
Lite plan monthly price reduced from $9 to $8
Pro plan monthly price reduced from $19 to $9.5 (with first year 50% OFF discount applied)
Business plan monthly price reduced from $49 to $34.3 (with first year 30% OFF discount applied)
Plan name changed from 'Core' to 'Replit Core'
New plan 'Replit Pro' added with $100 monthly credits ($90/month billed annually)
Annual discount applied: 10% off yearly billing for Core and Pro plans
Agents pricing model introduced with hourly rates (previously not separately tracked)
Agents feature now available across all plans with hourly pricing model
Internal user pricing introduced as distinct tier from builders
Team plan renamed to Customer Data Pipeline (Business)
Business plan removed from primary offerings
Customer Data Pipeline (Business) plan added with usage-based pricing
Plus plan credit cap increased from $5,000 to $15,000
Grow plan now includes 3rd-party calculated shipping rates as add-on
Grow plan price increased from $79 to $95 per month
Advanced plan price increased from $299 to $360 per month
Enterprise Grid renamed to Enterprise+
Pro plan monthly price increased from $9 to $12
Business plan monthly price increased from $19 to $24
Pricing page returned 404 error; pricing information no longer accessible
Usage metric changed from credits-based to minutes-of-video
All plan prices are now hidden on pricing page (previously visible)
Plan structure changed: Basic/Starter/Creator plans instead of previous structure
Added Max plan ($200/mo) with 400K credits/month and autonomous agents
Enterprise plan changed from has_enterprise:false to has_enterprise:true with pricing visible ($400/mo)
Max plan includes autonomous agents, extended thinking modes, and always-on agent orchestration
Free plan AI credits changed from renewable monthly to fixed lifetime pool
Starter plan monthly price decreased from $29 to $22
Optimize plan monthly price decreased from $249 to $187
Free tier added: 14-day free trial with full functionality
Sandbox Provisioned Memory overage reduced from $0.0212 to $0.0106 per GB-hr
Added separate Agents product line with Free, Pro, and Enterprise tiers
Added separate Chatbots product line with Free, Pro, Advanced, and Custom tiers
Tables and Forms now included on Free, Professional, and Team plans at no additional cost
Added standalone Fin AI Agent plan for use with existing helpdesks (Salesforce, etc.) at $0.99 per outcome with no seat requirements
Added Copilot AI assistant add-on at $29/agent/month for unlimited agent usage (free tier: 10 conversations/agent/month)
Pro AI features add-on now explicitly documented at $99/month including analysis of 1,000 conversations/month
Scheduled price increases: H100 $6->$7/hr, B200 $9->$10/hr
Renamed 'Adobe Stock' to 'Adobe Stock with AI Edits' — the rename IS the packaging refresh
Upgraded Project Boost Max with unlimited AI URL detection
AI Voice Agent minutes packaged into bundles: $175/500 min, $725/2,500 min
Introduced paid premium support tiers (Bronze/Silver/Gold) with SLA response times (12h/4h/2h) and dedicated Slack/Telegram
Capped Enterprise webhooks at 500, ending unlimited access
Added AI Agents and MCP (Model Context Protocol) features across all plan tiers, not gated to upper tiers
API pricing simplified — removed volume-based pricing tiers in favor of flat per-token rates across all usage levels
Boosted usage limits for paid users through the holidays as a temporary goodwill/retention gesture
Timesheets & Budgets add-on: Contact sales -> $5.99/user/mo
Timesheets add-on moved from quote-gated to self-serve visible
Rebranded 'IT Autopilot for Enterprises' as 'Robin by Atera' — autonomous agent product
Shipped Aximo AI tester with credit consumption varying by model (Opus/Sonnet/Haiku)
Launched 4-tier AI Credit Package ladder: $0/$60/$130/$210/mo
Premium $10 -> $19.80/yr (+98%), Families $40 -> $47.88/yr
Replaced 'Broken Link & Spell Checker AI' with Proofreader Agent
Expanded Enterprise idle timeout from 10 to 45 minutes
Introduced dual-currency model: "actions" (platform orchestration) alongside data credits (commodity). Consolidated from 5 tiers to 4. Inspired by Snowflake's compute-vs-storage split. Data credit costs reduced; expects 10% short-term revenue drop. 90% of users won't hit action limits.
Added "actions" as a new billing metric for platform orchestration work. Data credits remain for third-party data sourcing. Actions priced at <$0.01 each. Separates platform value capture from data commodity cost.
Consolidated from 5 plan tiers to 4. Legacy customers grandfathered indefinitely with no cutoff date — against conventional pricing advice. New use cases (e.g., ads product) exclusive to modern plans.
Cashback capped at subscription cost, was uncapped
Cashback limited to Year 1 only, was perpetual
Cashback applies to new customers only, was all customers
Dedicated AI section added below standard plans — Brain $9/user/mo, Everything AI $28/user/mo
Brain AI pricing revealed at $9/user/mo (was hidden add-on)
AI Super Credits PAYG at $0.001/credit ($10/10K)
Consolidated AI stack under AgentBricks with Compute-Unit billing
Introduced dataset and connection limits to Real User Monitoring Pro and Enterprise tiers
PEO $95 -> $125/employee/mo (+32%), page rebuilt with 4 solution tabs
Pricing page rebuilt around 4 solution-category tabs (Hire, Manage, Pay, Equip)
Cut Voice Agent API rates and tripled concurrency
New AI Agent tab with conversation-credit pool — credits used only when AI delivers value
Hardened Images pricing revealed: starting at $5K/repo (Select tier)
Shipped Agentic IAM for AI agent governance (agent access policy)
Free storage 20MB -> 1GB (50x), monthly uploads 250MB -> 1GB (4x)
All plans ~+25% on 2-year terms (Basic $2.79->$3.49, Pro $5.99->$7.49/mo)
Freshdesk Growth $15->$19, Pro $49->$55, Enterprise $79->$89 (+13-27%)
Added Claude Code and Codex to Duo Agent Platform, positioning as hub for third-party AI agents
Removed Approval Workflows and Permissions from Advanced plan
Added User Management to Free Tools plan
Launched 28-day unlimited free trial for Breeze Customer Agent on Pro/Enterprise
Added 90% startup discount with free year of Fin AI agent to pricing page
Corporate card cashback cut from 2% to 1%
Starter form views 1,000 -> 10,000 (10x), Gold form views 1M -> 10M (10x)
Enterprise AI credits changed from fixed 100/member to custom amounts (requires sales conversation)
Bundled all AI features (Sidekick, AI credits, Vibe) into Enterprise AI bundle on top-tier plan only
Custom Agents add-on introduced at $10 per 1,000 Notion credits
Tripled GPT-5 mini pricing
Consolidated experimentation products into fewer SKUs
MCP server integration offered on free tier, allowing users to pipe call transcripts into Claude/ChatGPT
Restructured pricing page to put AI front and center with modular AI add-ons across all plans
Card fees moved from flat 2.9% to range 2.9-3.2%
Professional and Team free AI credits cut from 5,000 to 2,000 (-60%)
Add-on bundle ladder top end compressed from 1M to 200K credits
10K add-on bundle price raised $19 -> $23 annual
Doubled AI credits across plans (Lite 200->400, Pro 800->1,600)
Reduced Pro AI plan discount from 50% to 20%, effectively raising monthly price from $19 to $30
Doubled AI Text-to-Speech limits on Pro AI plan as new differentiator between Pro and Pro AI
Core monthly credit allocation slipped from $25 to $20
Shifted Marketing Intelligence (Pardot) to per-org pricing
Tripled Basic credits 360 -> 1,200/mo
Starter plan hiked 53% to $29/month
Converted 1,000 monthly-renewable AI credits to a one-time lifetime pool of 3,000
Sandbox Provisioned Memory overage 2x ($0.0106 -> $0.0212 / GB-hr)
Moved CI/CD automations + alerts from Pro tier down to Free
Launched MCP integration on free tier; each MCP tool call counts as 2 tasks toward monthly quota, driving free-to-paid conversion
Business plan $16 -> $20/member/mo annual (+25%)
Shape & icon library expanded to 3,900+ with Mermaid diagrams
Marquee repositioned from 'Collaboration' to 'AI-first'
Launched Agentic ELA — enterprise-level AI licensing bundle
Bundled $6/user/mo Airtable AI add-on into core plans at no price increase; added credit allowances per tier
Apologized for unclear pricing changes after significant user pushback over credit system opacity
Added rollover credits
Tweaked starting price and credit limits for Pro and Business plans
Replaced seat licenses with pooled credit model for Enterprise and Team plans
Introduced flexible payment options
Added new user license option
Bundled $10/user/mo AI add-on into core product; differentiated AI features by tier
Raised Business+ tier price after bundling AI
Shifted to credit-based pricing model, replacing flat usage allowances with credits that vary by model cost
Killed Team plan after 3 months
Launched AI credits (Flex Credits) for Agentforce consumption
Announced all-in on outcome-based pricing — customers only pay for successful AI agent outcomes, not per seat or per conversation
Replaced $4/user/mo AI add-on with dedicated Business+AI plan at higher combined price
Business+AI tier priced higher than old Business + AI add-on combined
Launched ChatGPT Pro at $200/mo — 10x the price of ChatGPT Plus, targeting power users with unlimited access to o1 and advanced features
Launched outcome-based pricing for AI agents — charging per successful autonomous resolution, following Intercom's model. Pay-as-you-go or upfront commitment with discount.
Launched Agentforce with per-conversation pricing at $2/conversation for customer-facing AI agents
Launched Fin AI Agent with outcome-based pricing at $0.99 per resolution — first major SaaS company to charge per successful AI outcome rather than per seat or per message
Bundled Rovo ($20/mo AI add-on) into Jira/Confluence at no additional cost; added credit allotments per tier with unenforced limits
Added credit-based AI pricing model (one of 79 companies adopting credits in 2025)
Added credit-based pricing for AI features (Breeze); credits cost 10-100 per action
Bundled $8/user/mo Notion AI add-on into Business plan with price increase
Business plan $15 -> $20/user/mo after bundling AI
Raised Enterprise annual price +20%; switched display from annual total to monthly equivalent for plan comparability
Raised Pro plan +80% and Team plan +67%; kept Business unchanged
Added Enterprise plan as high-end anchor
Raised Advanced plan price to push prospects toward Professional
Doubled down — raised Advanced plan price again to $39/mo
Replaced Starter plan ($19/mo) with Professional plan at same price — 61% discount vs old Professional ($49/mo)
Replaced credit-based system with fixed usage quotas across tier structure, driven by user feedback on cost predictability