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ServiceNow

Contact Sales Only
https://www.servicenow.com/products/now-platform/pricing.html
customer-support hybrid AI: tiered

Plans

Source: press · Verified May 22, 2026

Standard
Contact Sales
contact sales
Professional
Contact Sales
contact sales
Enterprise
Contact Sales
contact sales

Insights

Computed from plan data, changelog events, and field coverage.

AI Investment
heavy
Based on AI features, packaging, and credit mechanics
Pricing Complexity
high
Plan count, add-ons, usage dimensions, credit systems
Transparency
low
Whether prices are publicly visible on pricing page
Pricing Velocity
active
Number of changelog events in last 12 months
Price Direction
up
Direction of recent price changes from changelog
Field Fill Rate
70%
Percentage of schema fields populated

Changelog 3 events

pricing metric changed 2026-Q1

Assist Credits launched: $0.015-0.04 per assist overage. Now Assist ACV hit $750M, target raised to $1.5B for 2026.

feature added May 15, 2026

Unveiled Action Fabric at Knowledge 2026 — external AI agents must pass through this layer to access ServiceNow data. Action-based pricing (pay per operation). Anthropic Claude is launch partner.

pricing restructured Apr 9, 2026

Restructured AI commercial model into Foundation, Advanced, and Prime tiers with built-in token pools.

Related Companies

Same model (hybrid):
Same category (customer-support):
Competitors:
Pricing analysis:

Notes

Enterprise IT platform (ITSM, HR, CSM, security). Contact-sales pricing — no public plan prices. Hybrid model: per-seat platform licensing plus consumption-based Assist Credits ($0.015-0.04 per assist).

CFO Mastantuono (April 2026): 50% of net new business now comes from non-seat-based models. Now Assist ACV target raised to $1.5B for 2026. AI-native bundles delivering 20-30% average price lift.

AI Pricing

Three tiers: Foundation, Advanced, and Prime — each with built-in token pools. Assist Credits consumed at $0.015-0.04 per assist for AI agent workloads. Virtual Service Agent available as separate product.

Action Fabric (May 2026)

External AI agents must pass through Action Fabric to access ServiceNow data. Action-based pricing (pay per operation). Anthropic Claude is launch partner. This is ServiceNow's strategy to monetize the agentic wave without losing data control.

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