Salesforce

https://www.salesforce.com/pricing/
crm per-seat AI: add-on

Plans

Starter Suite
$25
/monthly
per user
Pro Suite
$100
/monthly
per user
Enterprise
$165
/monthly
per user
Unlimited
$330
/monthly
per user
Einstein 1 Sales
$500
/monthly
per user

Credit Mechanics

Revenue Type
hybrid
Overage Type
soft cap overage
Top-ups
Yes

Insights

Entry Price
$25
Top Price
$500
Price Range
wide
AI Investment
heavy
Pricing Complexity
high
Transparency
high
Pricing Velocity
high
Price Direction
stable
Monetization Maturity
high
Packaging Trend
stable
AI Trajectory
accelerating
Price Position
enterprise-only
Field Fill Rate
100%

Changelog 6 events

pricing metric changed 2026-Q1

Shifted Marketing Intelligence (Pardot) to per-org pricing

Before: Per-user pricing
After: Per-org pricing
pricing restructured 2025-Q4

Launched Agentic ELA — enterprise-level AI licensing bundle

Before: Per-conversation and Flex Credits only
After: Agentic ELA enterprise bundle
pricing restructured 2025-Q3

Introduced flexible payment options

Before: Standard billing only
After: Flexible payment options
plan added 2025-Q3

Added new user license option

Before: Existing license types
After: New user license option added
add on added 2025-Q2

Launched AI credits (Flex Credits) for Agentforce consumption

Before: No AI credit system
After: Flex Credits for AI actions
pricing restructured 2024-Q3

Launched Agentforce with per-conversation pricing at $2/conversation for customer-facing AI agents

Before: No AI agent pricing — AI bundled via Einstein tiers
After: Agentforce at $2/conversation

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