Salesforce
Plans
Source: pricing-page · Verified May 3, 2026
Sources
Insights
Computed from plan data, changelog events, and field coverage.
Changelog 11 events
Shifted Marketing Intelligence (Pardot) to per-org pricing
Flex Credits now offer three payment options including pay-as-you-go. $500 per 100K credits. Each Agentforce action = 20 credits ($0.10/action). Voice actions = 30 credits. Free tier: Salesforce Foundations includes 200K Flex Credits for Enterprise Edition+.
Added Free Suite plan (2 users). Updated Enterprise to $175/mo. Removed Einstein 1 Sales plan (no longer on pricing page)
Unlimited $330→$350/mo (+6%). Added Agentforce 1 Sales tier at $550/user/mo.
Launched Headless 360 at TDX — entire platform exposed as APIs, MCP tools, and CLI commands. 60+ MCP tools, 30 preconfigured coding skills for Claude Code, Cursor, Codex, Windsurf. Benioff: "Our API is the UI."
Launched Agentic ELA — enterprise-level AI licensing bundle
Introduced flexible payment options
Added new user license option
Launched AI credits (Flex Credits) for Agentforce consumption
Launched Agentforce with per-conversation pricing at $2/conversation for customer-facing AI agents
Related Companies
Notes
The dominant CRM platform. Pioneering agentic AI pricing with Agentforce — a separate consumption-based AI layer on top of traditional per-seat licensing.
Plans
Starter Suite ($25/user/mo) — Basic CRM, lead management, email integration.
Pro Suite ($100/user/mo) — Sales forecasting, quoting, billing.
Enterprise ($175/user/mo) — Advanced pipeline management, workflow automation, API access.
Unlimited ($330/user/mo) — Predictive AI, premier support, sandbox.
Agentforce
Salesforce's AI agent platform uses multiple pricing models:
- Flex Credits — prepaid credit pool for AI consumption across Agentforce actions
- Per-conversation pricing — $2/conversation for customer-facing agents
- Flex Agreements / Agentic ELA — enterprise-level AI licensing bundles
Agentforce agents can be deployed for sales, service, marketing, and custom workflows.
Notes
Salesforce is the most complex pricing case study in SaaS — covered by all major pricing consultants. The transition from pure per-seat to hybrid seat + consumption (via Agentforce Flex Credits) is the defining enterprise AI pricing move of 2025-2026. The Agentic ELA concept bundles AI usage into enterprise agreements. Billed annually only.