Ahrefs
marketing hybrid
AI: add-on
Plans
Lite
$129
/monthly
per user
Standard
$249
/monthly
per user
Advanced
$449
/monthly
per user
Enterprise
$1,499
/monthly
per user
Credit Mechanics
Revenue Type
hybrid Overage Type
hard cap Top-ups
Yes
Caps
Yes
Insights
Entry Price
$0
Top Price
$1499
Price Range
wide
AI Investment
moderate
Pricing Complexity
high
Transparency
high
Pricing Velocity
active
Price Direction
stable
Monetization Maturity
high
Field Fill Rate
100%
Changelog 8 events
price increased Jan 1, 1970
Raised Enterprise annual price +20%; switched display from annual total to monthly equivalent for plan comparability
Before: Enterprise listed as annual total
After: Enterprise shown as monthly price, +20% annual cost
capacity increased 2026-Q1
Upgraded Project Boost Max with unlimited AI URL detection
Before: Limited AI URL detection
After: Unlimited AI URL detection
feature added May 3, 2026
Custom prompts feature added to Brand Radar with tiered pricing packages (Basic $50/mo, Growth $100/mo, Scale $250/mo)
Before: Brand Radar without custom prompt packages
After: Brand Radar with custom prompt packages at $50/mo, $100/mo, $250/mo with varying check limits
add on added May 3, 2026
Content Kit add-on introduced with AI Content Helper and AI Content Grader features
Before: Content Kit not present
After: Content Kit available from $99/mo
feature added May 3, 2026
Social Media Manager feature added to all plans (currently in Beta)
Before: Social Media Manager not listed
After: Social Media Manager Beta available across all plans with unlimited usage during beta
feature added May 3, 2026
GBP Monitor feature added to all plans (currently in Beta)
Before: GBP Monitor not listed
After: GBP Monitor Beta available across all plans
Related Companies
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