Unbounce
Plans
Source: pricing-page · Verified May 5, 2026
Sources
Insights
Computed from plan data, changelog events, and field coverage.
Changelog 7 events
Set has_free_tier: false (14-day trial only). Added Build and Experiment plans referenced in FAQ
Corrected to monthly prices: Starter $22→$29, Optimize $187→$249. Added Build ($99) and Experiment ($149) plans. Previous values were annual-billed rates.
Starter plan monthly price decreased from $29 to $22
Optimize plan monthly price decreased from $249 to $187
Free tier added: 14-day free trial with full functionality
Related Companies
Notes
Landing page builder and conversion optimization platform for marketers and agencies. Offers drag-and-drop page building, popups, sticky bars, and AI-powered traffic optimization. Three tiers: Starter for basic pages, Optimize for AI optimization and advanced features, and Concierge for enterprise with dedicated support. 14-day free trial, no credit card required. Annual billing saves 25%.
Plans
Starter ($29/mo, $22/mo annual) — Set up and launch landing pages. Unlimited conversions, unlimited subdomains, 100+ templates, free hosting, customer support.
Optimize ($249/mo, $187/mo annual) — AI traffic optimization, unlimited pages, up to 50K traffic volume, 5 users, 3 root domains. Includes page/popup/sticky bar scheduling, advanced triggers, industry benchmarking, audience insights. Builds on all Experiment plan features.
Concierge (custom pricing) — Tailored for larger companies needing higher traffic, domain, and user limits. Dedicated expert support and flexible add-ons.
Notes
Pricing page currently shows only three tiers (Starter, Optimize, Concierge) but FAQ references Build and Experiment as intermediate tiers — likely legacy plan names or hidden from public page. AI traffic optimization is a core differentiator at the Optimize tier, automatically routing visitors to highest-converting page variants. Value metric is traffic volume with overage fees rather than hard cutoffs. All plans include unlimited conversions and free hosting. Professional services add-ons available for onboarding, page migration, and redesign.