Unbounce

https://unbounce.com/pricing
marketing flat-rate AI: bundled

Plans

Starter
$22
/monthly
Optimize
$187
/monthly
Concierge
Contact Sales
/monthly

Credit Mechanics

Revenue Type
subscription
Overage Type
soft cap overage
Caps
Yes

Insights

Entry Price
$22
Top Price
$249
Price Range
moderate
AI Investment
high
Pricing Complexity
low
Transparency
high
Pricing Velocity
moderate
Price Direction
stable
Monetization Maturity
high
Field Fill Rate
100%

Changelog 4 events

price increased 2026-Q1

Raised prices on the Build plan by 90%

price decreased May 3, 2026

Starter plan monthly price decreased from $29 to $22

Before: $29
After: $22
price decreased May 3, 2026

Optimize plan monthly price decreased from $249 to $187

Before: $249
After: $187
freemium changed May 3, 2026

Free tier added: 14-day free trial with full functionality

Before: no free tier
After: 14-day free trial available

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