HubSpot
Plans
Source: pricing-page · Verified May 3, 2026
Sources
Insights
Computed from plan data, changelog events, and field coverage.
Changelog 15 events
Added credit-based pricing for AI features (Breeze); credits cost 10-100 per action
Sales hub added Custom Channels API for messaging integrations
Service hub added ad automation and CRM segments in beta
Added User Management to Free Tools plan
Launched 28-day unlimited free trial for Breeze Customer Agent on Pro/Enterprise
Breeze Customer Agent moved to credits charged only per resolved conversation with 3 conditions: no human handoff, no transfer request, no negative feedback within 72hr evaluation. Prospecting Agent moved to fixed credit cost per lead. [Metronome says old price was $1/conv — conflicts with Poyar $0.50 figure; needs primary source verification]
Breeze AI agent credit costs cut by 50%. Specific before/after amounts not stated.
Credits system now active with tier allocations: Starter 500/mo, Professional 3,000/mo, Enterprise 5,000/mo
Corrected Starter to $20/seat/mo and Professional to $890/mo — previous values were incorrectly lowered
Starter plan price decreased from $20/month to $9/month per seat
Professional plan price decreased from $890/month to $800/month
New HubSpot AEO plan added at $50/month ($45/month annual)
AEO (Answer Engine Optimization) feature added to Professional and Enterprise plans
Introduced outcome-based pricing for Breeze AI agents: pay per lead, pay per resolved conversation at $0.50/conversation (half the cost of Intercom Fin). ai_packaging corrected from add-on to tiered — credits bundled per tier + outcome pricing.
Related Companies
Notes
All-in-one CRM platform spanning marketing, sales, service, content, and operations hubs. Pioneer of inbound marketing, now heavily investing in AI via Breeze.
Plans
Free Tools ($0) — Basic CRM, forms, email marketing, landing pages, live chat. Limited to core features.
Starter ($20/seat/mo) — Remove HubSpot branding, email automation, meeting scheduling, payments. 1,000 marketing contacts included.
Professional ($890/mo) — Marketing automation, custom reporting, SEO, social media, 2,000 marketing contacts. Onboarding required.
Enterprise ($3,600/mo) — Advanced permissions, predictive lead scoring, custom objects, revenue attribution, 10,000 marketing contacts.
AI (Breeze)
HubSpot Credits power AI features across the platform. Credits are now active with per-tier allocations: Starter 500/mo, Professional 3,000/mo, Enterprise 5,000/mo. Breeze Customer Agent costs 100 credits per conversation. Free trial for Customer Agent offered (28-day unlimited). Breeze Copilot bundled across all paid plans.
Notes
HubSpot is one of the most-analyzed companies in SaaS pricing — covered extensively by Poyar, Litterst, and Forth. The credit model for AI, free tier strategy, and multi-hub bundling make it a pricing case study. Marketing contacts as a secondary value metric alongside seats creates a hybrid model. Slashed Breeze Customer Agent price to 50% below Intercom's Fin.