HubSpot
marketing hybrid
AI: credit-lane
Plans
Free
Free
/monthly
Starter
$9
/monthly
per seat
Professional
$800
/monthly
Enterprise
$3,600
/monthly
HubSpot AEO
$50
/monthly
Credit Mechanics
Revenue Type
hybrid Overage Type
soft cap overage Top-ups
Yes
Caps
Yes
Insights
Entry Price
$0
Top Price
$3600
Price Range
wide
AI Investment
heavy
Pricing Complexity
high
Transparency
high
Pricing Velocity
active
Price Direction
stable
Monetization Maturity
high
Packaging Trend
stable
AI Trajectory
accelerating
Price Position
premium
Field Fill Rate
100%
Changelog 10 events
pricing metric changed Jan 1, 1970
Added credit-based pricing for AI features (Breeze); credits cost 10-100 per action
Before: No AI credit system
After: Credit model for AI features (10-100 credits/action)
feature added 2026-Q2
Sales hub added Custom Channels API for messaging integrations
feature added 2026-Q1
Added User Management to Free Tools plan
Before: No user management on Free
After: User Management included in Free Tools
trial changed 2026-Q1
Launched 28-day unlimited free trial for Breeze Customer Agent on Pro/Enterprise
Before: No Customer Agent trial
After: 28-day unlimited free trial for Customer Agent
price decreased May 3, 2026
Starter plan price decreased from $20/month to $9/month per seat
Before: $20/month per seat
After: $9/month per seat
price decreased May 3, 2026
Professional plan price decreased from $890/month to $800/month
Before: $890/month
After: $800/month
plan added May 3, 2026
New HubSpot AEO plan added at $50/month ($45/month annual)
Before: No AEO standalone plan
After: HubSpot AEO plan at $50/month
feature added May 3, 2026
AEO (Answer Engine Optimization) feature added to Professional and Enterprise plans
Before: No AEO feature available
After: AEO available in Professional (25 prompts tracked) and Enterprise (50 prompts tracked)
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