Clay
Plans
Source: pricing-page · Verified May 3, 2026
Sources
Insights
Computed from plan data, changelog events, and field coverage.
Changelog 7 events
Introduced dual-currency model: "actions" (platform orchestration) alongside data credits (commodity). Consolidated from 5 tiers to 4. Inspired by Snowflake's compute-vs-storage split. Data credit costs reduced; expects 10% short-term revenue drop. 90% of users won't hit action limits.
Added "actions" as a new billing metric for platform orchestration work. Data credits remain for third-party data sourcing. Actions priced at <$0.01 each. Separates platform value capture from data commodity cost.
Consolidated from 5 plan tiers to 4. Legacy customers grandfathered indefinitely with no cutoff date — against conventional pricing advice. New use cases (e.g., ads product) exclusive to modern plans.
Launch $185→$167/mo, Growth $495→$446/mo (~10% price decrease)
Launch $149→$185/mo, Growth $349→$495/mo. March 2026 pricing restructure.
Biggest overhaul in company history. Six plans collapsed to two: Launch ($185/mo, 2,500 Data Credits + 15,000 Actions) and Growth ($495/mo, unlimited). Dual-credit system separating data enrichment from workflow actions. Data costs cut 50-90%.
Pricing overhaul: Starter $149→Launch $185, Explorer $349→Growth $495. New dual-currency system: Data Credits (enrichment) + Actions (platform operations). Data marketplace costs dropped 50-90%. Existing customers keep legacy pricing indefinitely.
Related Companies
Notes
AI-powered data enrichment and outbound platform. Dual-currency credit system: data credits (sourcing from 150+ providers) and actions (platform orchestration). March 2026 saw the biggest pricing overhaul in company history — six plans collapsed to two self-serve tiers (Launch, Growth) plus enterprise. Data costs cut 50-90%.
Plans
Free ($0) — 500 actions/mo, 100 data credits/mo, unlimited seats, up to 200 rows/table, Claygent AI, Clay Sequencer.
Launch ($167/mo) — 15K actions/mo, 2.5K data credits/mo, phone enrichment, job change signals, email integrations, 50K rows/table, scheduled enrichment.
Growth ($446/mo) — 40K actions/mo, 6K data credits/mo, auto-sync CRM enrichment, HTTP API, webhooks, web intent signals, priority support.
Enterprise (custom) — 100K+ actions/credits, data warehouse sync, SSO, RBAC, dedicated growth strategist, 15-min source sync.
Credit Economics
Data credits start at ~$0.05 each, scaling down with volume. No charge for unsuccessful enrichments. Actions cost <$0.01 each. Launch/Growth plans roll over up to 2x monthly cap. Top-ups at 30% premium.
AI Pricing
80% of Clay's AI models use fixed-price credits per task. Variable-price models (GPT-5.1, Claude 4.6 Sonnet) use token-based billing. Clay API keys run AI 2x faster than customer-provided keys.
Notes
Clay's credit model is one of the most studied in SaaS pricing — Kyle Poyar and Rob Litterst both feature it as a case study. The dual-currency system (data credits + actions) separates the cost of third-party data sourcing from platform orchestration. 90% of customers never exceed plan limits. Annual plans save 10%.