Square
Plans
Source: pricing-page · Verified May 3, 2026
Sources
Insights
Computed from plan data, changelog events, and field coverage.
Changelog 2 events
Removed Pro custom plan — plans are Free, Plus, Premium only
Plus $29→$49/mo (+69%), Premium $79→$149/mo (+89%). Price increase effective Oct 2025.
Related Companies
Notes
Square is a fintech platform providing payment processing, point-of-sale software, and business management tools for restaurants, retail, beauty, and services businesses. Revenue comes from both software subscriptions and per-transaction processing fees, making it a hybrid pricing model.
Plans
Free ($0/mo) — POS app for any payment type, online ordering profile, basic website, item library, invoicing, booking, checking and savings accounts. Processing fees at standard rates (2.6% + 10c in-person, 2.9% + 30c online).
Plus ($49/mo per location) — Everything in Free plus industry-specific POS features (restaurants, retail, appointments), lower processing fees, loyalty rewards program, unlimited email marketing (500 free texts then 3c/text), staff scheduling and shift management.
Premium ($149/mo per location) — Everything in Plus plus 24/7 priority phone support, advanced reporting, lowest processing fees, 2,500 free texts (then 1.5c/text), no gift card load fees.
Pro (Custom pricing) — For businesses processing over $250K/year. Custom pricing and processing fees, hardware discounts, onboarding/implementation support, technical specialists, account management.
Notes
Square's pricing is unusual: the subscription tiers primarily reduce processing fee rates and unlock software features, but the real revenue engine is per-transaction processing fees. This creates a two-axis monetization model. Square AI is available across plans for marketing, photo studio, and customer engagement. No annual discount on software subscriptions. KDS ($20-30/mo per device) and Kiosk ($30-50/mo per device) are separate add-ons priced per device, with lower rates on higher tiers.