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Loom

https://www.loom.com/pricing
collaboration per-seat AI: tiered

Plans

Source: pricing-page · Verified May 3, 2026

Starter
Free
/monthly
Business
$18
/monthly
per user
Business + AI
$24
/monthly
per user
Enterprise
Contact Sales

Sources

pricing-page https://www.loom.com/pricing accessed May 2, 2026

Insights

Computed from plan data, changelog events, and field coverage.

Entry Price
$0
Lowest published plan price
Top Price
$24
Highest published plan price
Price Range
narrow
Spread between entry and top price
AI Investment
heavy
Based on AI features, packaging, and credit mechanics
Pricing Complexity
medium
Plan count, add-ons, usage dimensions, credit systems
Transparency
high
Whether prices are publicly visible on pricing page
Pricing Velocity
dormant
Number of changelog events in last 12 months
Price Direction
stable
Direction of recent price changes from changelog
Field Fill Rate
100%
Percentage of schema fields populated

Changelog 2 events

plan added 2024-Q4

Replaced $4/user/mo AI add-on with dedicated Business+AI plan at higher combined price

Before: $4/user/mo AI add-on on top of Business plan
After: Business+AI plan at $24/user/mo
price increased 2024-Q4

Business+AI tier priced higher than old Business + AI add-on combined

Before: Business + $4 AI add-on
After: $24/user/mo Business+AI

Related Companies

Same model (per-seat):
Same category (collaboration):
Competitors:
Pricing analysis:

Notes

Async video messaging platform (acquired by Atlassian). Four-tier pricing with AI as a paid tier upgrade rather than bundled feature. Starter plan caps at 25 videos and 5-minute recordings; paid plans unlock unlimited.

Plans

Starter (Free) — Up to 50 members, 25 videos per person, 5-min recording cap, 720p video, transcriptions in 50+ languages, basic integrations (Slack, GitHub, Jira, Gmail).

Business ($18/user/mo) — Unlimited videos and recording length, 4K video, trim & stitch editing, custom branding, password-protected videos, priority support, 5GB+ storage.

Business + AI ($24/user/mo) — Everything in Business plus Loom AI: auto titles, summaries, chapters, tasks, filler/silence removal, edit-by-transcript, auto-meeting recap emails and notes, admin insights.

Enterprise (Contact Sales) — Everything in Business + AI plus SSO (SAML), SCIM provisioning, advanced privacy controls, custom data retention, dedicated account manager, Salesforce integration, 99.95% uptime SLA.

Notes

AI is packaged as a $6/user/mo tier uplift (Business + AI vs Business), not a separate add-on or bundled feature. This is an unusual approach — most competitors either bundle AI or sell credits. The tier structure creates a clear upsell path from video recording to AI-enhanced communication. No annual discount visible on pricing page; all prices shown as monthly per-user rates.

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