Amplitude

Digital analytics platform combining product analytics, session replay, experimentation, and AI features. Four tiers anchored on Monthly Tracked Users (MTUs) or events. Starter is free (10K MTUs, 2M events), Plus starts at $49/mo (up to 300K MTUs or 25M events), Growth and Enterprise are custom. Heavy AI investment with AI Agents, AI Visibility, AI Feedback, and AI Assistant products.

Plans

Starter ($0) — 10K MTUs / 2M events, out-of-the-box analytics and templates, session replay, unlimited feature flags, web experimentation, AI Feedback (2K records/mo), AI Visibility (500 prompts). Access to community and academy.

Plus ($49/mo, starting) — Up to 300K MTUs or 25M events, unlimited product analytics, behavioral cohorts, feature tagging, custom audiences and syncs, online customer support. $0.049/MTU at base tier. AI Visibility (1K prompts).

Growth (custom) — Custom MTU/event volume, advanced behavioral analysis, causal insights and monitoring, feature experimentation, code editor for web experimentation, real-time streaming, predictive audiences. AI Visibility (2.5K prompts).

Enterprise (custom) — Cross-product analysis, advanced data and permission controls, mutual exclusion groups for A/B tests, multi-armed bandit experiments, predictive audiences, assigned account manager. AI Visibility (5K prompts).

Notes

MTU-based pricing with an annual pricing calculator showing $0.049/MTU at 1K, declining at higher volumes. Session replay included at every tier (10K-50K sessions/mo). AI Feedback and AI Visibility are new product lines bundled into plans with tiered limits. Feature flags unlimited on all plans (strong differentiation). Startup program offers free year on Growth plan for companies under $10M funding / <20 employees. Web experimentation included at Starter level. Heatmaps available across plans.