Mixpanel

Product analytics platform with event-based usage pricing. Three tiers: Free (1M events/mo), Growth (starts free with 1M events, $0.28/1K events after, up to 20M), and Enterprise (up to 1T events, custom pricing). Unlimited seats across all plans. Spark AI query builder included with tiered query limits (30/60/300 per month).

Plans

Free ($0) — Core funnels and retention analysis, up to 1M events/month, 10K session replays/month, 5 saved reports per seat, self-serve analytics. 30 Spark AI queries/month.

Growth (starts at $0, $0.28/1K events after 1M) — Unlimited saved reports, up to 20M events/month, 20K session replays/month (up to 500K), behavioral cohorts, multi-touch attribution, campaign reporting, formulas and saved metrics. 60 Spark AI queries/month. Volume discounts available.

Enterprise (custom) — Up to 1T events/month, customizable session replay volumes, anomaly detection, root cause analysis, feature flags, experimentation, SAML SSO, SCIM, HIPAA compliance, 24/7 support, dedicated account manager. 300 Spark AI queries/month.

Notes

Pure usage-based pricing with generous free tier. Unlimited seats at every tier is a strong differentiator vs. per-seat competitors. Session replays bundled at every tier (not a separate product). Feature flags and experimentation only on Enterprise. Startup program offers first year free for companies under $8M funding and less than 5 years old. Growth plan pricing calculator shows volume discounts at higher event tiers.